Show & Tell identity
UNIVERSITY ATHLETIC ASSOC: Meyer & Donovan
Gator head football coach, Urban Meyer, and head basketball coach, Billy Donovan, have weekly television shows to review recent games and keep fans in the know. We took their logos from water boy to All-American to better reflect the school’s championship pedigree.
REGIONAL TRANSIT SYSTEM: Gator Services
As Gainesville’s mass transit service, RTS offers several programs catering to Gator fans and UF students. It’s fun giving each one its own personality.
FLORIDA ANIMAL FRIENDS: Furry Faces
It’s hard to go wrong when you’re working with kitties and puppies. We drew up these cute critters and gave them the job of getting people to spay and neuter their pets.
ONE STORY STUDIO: Turn the Page
Each piece of this studio’s pottery tells its own story. We crafted the logo to reflect the artist’s sensibilities.
RTS TRIP PLANNER: Point A to Point B
When RTS partnered with Google to make trip planning an interactive online experience, we incorporated the RTS logo with Google’s map iconography to get the point across.
TAKETHEWHEEL.NET: Take Charge
There are a lot of distractions to avoid as a teen driver. We needed to grab their attention to get them to take charge behind the wheel and this logo helped us drive the point home.
BE WATER W.I.S.E.: Wise Choices
When the State wanted a campaign to keep babies safe around pools this summer, we created the W.I.S.E. acronym, campaign theme and three outstanding logo options.
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