Show & Tell tv
FLORIDA ANIMAL FRIEND: Fixing Overpopulation
We just love our cuddly companions so helping Florida Animal Friend promote the Spay and Neuter License Plate was purrfectly logical. This commercial outlines the problem and offers a way any Floridian with a car can contribute to the solution. It’s all about fixing pet overpopulation.
COX: Danny "The Cox Guy" Wuerffel
We created two separate campaigns featuring Gator football legend, Danny Wuerffel. The first included your run-of-the-mill “celeb uses product” spots. They ran A LOT. So much, in fact, it was almost as if Danny became better known as The Cox Guy than the Heisman winner – leading us in a fun new direction for the second campaign.
FDOH HEALTHY START: Every Baby Deserves
New moms need all the help they can get. There are a lot of free and low-cost services available, but too few women filled out the required Healthy Start screening form to qualify. We featured stories from new and expecting moms and threw in a dash of baby cuteness for heartstring appeal.
GRU: Water is Life
They say you just don’t appreciate something until it’s gone. This commercial for Gainesville Regional Utilities shows all the fun ways water adds life to our days. Coupled with a primary conservation campaign, they helped people recognize the value of this amazing resource.
TAKETHEWHEEL.NET: Take Charge
There’s nothing worse than a young person cut down in their prime, especially when it’s avoidable. This commercial uses clips from interviews with students across the state to promote the website we created for the Florida Department of Highway Safety and Motor Vehicles.
THE HARN MUSEUM: Picture Yourself
We creative types love getting our hands on this kind of campaign, even when there’s not much budget to work with. We couldn’t afford to shoot any video, leaving us with just a couple still photos to work from, yet we still managed to build motion, energy and enthusiasm into the spot.
ALA. CO. TOURISM: Where Nature and Culture Meet
This spot highlights Gainesville-Alachua County as a tourist destination perfect for sports fans, nature nuts and artsy types alike. The area really does offer quite a bit of variety. All we had to do was compress it all into a single commercial to grab the attention of anyone with a pulse. No sweat.
WASTE WATCHER: Reduce, Reuse, Rethink
The Waste Watcher is quick to react when environmental injustice is afoot. This is one of three commercials that feature our envrio-hero fighting those who would damage our planet and highlight simple ways area residents can help protect and enrich our environment. Reduce, reuse, recycle, rethink.
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